The New Age of Designing a Custom Logo

As they say the initial impression may be the most lasting one, what do you think leaves an impression of a company on its customers? Correct! custom logo floor mats is the company’s first impression.

The next question that arises is if the top management be actively involved in designing a custom logo for his or her business or as long as they just leave it to their design team or a third party design studio? Nowadays companies want to be more personal with their customers, as the logo serves as a communicator between your company and customer; hence they actively take part in designing their custom logos.

Some may view designing a custom logo as tedious, whereas it really is turned into a pleasant process if the following are kept in mind when designing a custom logo:

FONT

Logos mostly fail because of a poor font choice. It’s rather a little difficult to choose a font that will catch attention instead of allow identity be ignored. Certain tips can ease the choice of font:

? Stay away from common fonts, fonts which are used by almost all. Use a unique font which will make your company stand out from its competitors.
? Ensure that your fonts are legible. Don’t make an effort to get too creative by developing a font that’s so unique that it becomes quite difficult for a person or an onlooker to decipher.
? Sometimes using two forms of fonts makes your logo more communicative.

COLOR

You need to use colors to their advantage when it comes to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for example red means energy and danger while blue represents faithfulness and security.

IMAGES

The first sense a brand appeals to is the sense of sight. If your logo is not appealing to the attention you can be attracted to your brand or business? Carefully pick the image that may represent your company make sure it is consistent with what your company does and consistent with your company’s mission statement.

Another problem that arises when it comes to image selection is downloading an image for the logo without realizing it’s already used by a company in the related or unrelated industry. Leading to many legal charges and issues.

COMPANY GOAL

Lastly and most importantly don’t forget your goal. Your final goal is brand recognition. By looking at your logo customers should instantly manage to recall your brands or business.

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